The six-chapter systematic approach to building a unicorn. Select a chapter to begin.
Identify a problem worth solving. Uncover customer pain. Map your path to success.
Talk to customers. Test assumptions. Get pre-sales before building.
MVP development. Agile scopes. Ship the thinnest viable slice.
Go-to-market strategy. First users. Feedback loops and iteration.
Acquisition channels. Unit economics. Scaling the engine.
Operations. Hiring. Culture. Preparing for Series A and beyond.